Jonathan's thesis focusses on making lifestyle products which not only fit into the ever growing marketplace, but also embody the niche needs, ideals, and changes that face us at this poignant time in world history. He has chosen to do this by releasing products which are thoroughly researched, and has created a system with which to use sustained development products to support radically innovative products. He has worked with the idea that we can't keep making things just to perpetuate industry. So with that in mind he has chosen to make changes from the inside of industry rather then comments from the outside.
The name of this company is Overall. The industry which he has chosen is the lifestyle apparel and accessories market. He has not only worked within this marketplace for years, but has also conducted comprehensive studies on the marketing, influencers, designers, sales, owners, manufacturers, and history which make up this diverse global marketplace. To find out more about Overall, simply go to www.overallnyc.com
Jonathan Louis Tatkon-Coker is an unusual name to say the least, and his background is equally unusual. He comes from a family of many different races, ethnicities, and beliefs. He also grew up all over, starting with Iowa, Michigan, Alabama, Utah, South Dakota, Kansas, New Jersey, and fallowed by stints in France, India, and Spain, finally ending up in New York City. Jonathan attended college at; Utah State University, Der Freie Universität Berlin. Jonathan received his BFA from The Mason Gross School of the Arts in Painting, Photography, Papermaking, and Video. He also received a B.A. from Rutgers University in Art History and German. Jonathan continued to work after collage for Nike iD's studio 255 in Manhattan as a Design Consultant for 3+ years. This was where he was able to witness the effect a fully realized design idea could have on people. When the Nike id studio 255 closed Jonathan chose to work freelance for different streetwear and venture capitalist companies. This was when he realized exactly what he wanted to do, and decided to enroll in Pratt's renowned Industrial Design Program, where he is now finishing his Masters Degree. Jonathan is also currently employed as a Brand Ambassador for Beats by Dr. Dre.
Advisor: Henry Yoo